Me in a nutshell
*a reasonably sized nutshell.
I was born in Belgrade, Serbia. Before design, I spent most of my time in the water, swimming and playing water polo. It explains both my discipline and my inability to sit still for too long.
Before discovering UX/UI, I was
Cabin Crew at Emirates
. I did that for almost
five years and lived in Dubai during that time. The job came with a lot of
travel, very little sleep, and an impressive ability to function at odd hours in
any time zone. It was exciting, exhausting, and a great way to learn what I did
not want to do ever again.
I eventually traded altitude for stability and found my way into design through
a music blog I built in Webflow. That side project turned into courses, books,
podcasts, and a growing frustration with bad apps. Especially the ones that
could be easily fixed with a few thoughtful decisions
sprints.
Today, I’m a Product Designer at Novi Digital, designing web and mobile
experiences for a Swiss wealth management company. Most of my work lives
in
fintech
Yes, I enjoy complex things.
but I’ve also worked on web products and side projects that kept
my curiosity alive.
I care deeply about clarity, usability, and systems that do not fight the user. I like asking “why”, getting into the messy parts of a product, and leaving things cleaner than I found them. I’m allergic to pollen and dust, but very tolerant of complexity.
I currently live in Belgrade, Serbia. When I’m not designing, you’ll probably
find me doing CrossFit, running, playing padel, discovering new music, or
hanging out with my two cats,
Demi
and
Cici-mici
, who firmly believe they
are senior stakeholders (final approvals are non-negotiable).
I do my best work in environments with strong product and UX maturity, where design is treated as a strategic partner, not a last-minute polish layer.
My desk setup
